Our Offering

We provide funding and support to value-aligned entrepreneurs that create and scale responsible businesses with a positive impact.

What We Do

We offer various forms of support tailored to match our entrepreneurs’ specific requirements to enable them to be sustainable and to grow.

Target Market

We offer support to Allan Gray Fellows to help them realise a responsible business. We also empower social entrepreneurs to enable positive change.

Allan Gray Fellows


  • End-to-end business support, from idea to scale-up and beyond
  • Access to patient capital needed to realise a high-impact business
  • Access to non-financial support

Unemployment is one of the greatest challenges facing our country. E Squared aims to address this challenge by helping Allan Gray Fellows who share our vision, to establish and grow responsible businesses. We offer bespoke support, from idea to acceleration and beyond to Allan Gray Fellows.

Engagement Models

1. Partnering

Individuals have the power to reshape the world for the better. As partners, we want to empower these vision-aligned individuals to create environments that have the most meaningful impact.

Our partnership will include providing patient capital as well as ongoing business support

2. Programmes

Our Start-up Challenge Award helps individuals and businesses that are often not yet fully established and do not qualify for traditional funding.

Our accelerator programme is an intensive full-time programme to grow your existing business.

Our Entrepreneurs



HouseME is a technology platform that connects verified landlords and quality, creditworthy tenants, through a unique auction mechanism. They also guarantee rentals for landlords.

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Anim Naturals


Anim Naturals seeks to provide natural hair and skin care products made from high quality, ethically sourced ingredients from West Africa.

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Cloud Atlas Investing


Cloud Atlas provides investors access to a set of regulated investment products that allow them to own shares in companies listed across the African continent.

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Rooster is a social media alarm clock app that lets users send and receive personal audio notes that will make people’s waking-up experience more enjoyable.

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Be the Fellow you can be – make an impact on South Africa today!
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